Decision Making can be improved by understanding sunk costs. Perseverance is about sticking with good bets, not resuscitating bad ones.

The importance of learning the difference between volatility and riskBy Bob  || October 13, 2025Risk, reward and probabilitiesThere is a basic concept in investing which is good to review.  If you accept a higher level of risk, you should be compensated with a higher...

Your financial security can be enhanced from the lessons learned on the farm. Don’t eat the seed corn.

Diversification. How losing in the short term leads to winning in the long term. Diversification is good but requires good Behavior.

Active asset managers seek the endorsement of Financial Advisors. Investors seek the advice of Financial Advisors. Who is the customer? The long term performance of low cost passive funds wins hands down.

On February 19, 1945 the Presidential Executive order 9066 devasted the lives of over 100,000 Americans of Japanese descent. Fear is an emotion that can lead to poor decision making.

Government regulations impact your financial well-being. Let’s look at rent control and eminent domain as two areas where public policy can affect your financial security.

Investing could be so simple yet some financial advisors create unnecessary complexity to justify their fees

Wealth equals Human Capital plus Financial Capital  By Bob Peters || April 12, 2025The Circle of Life and Work: Understanding Human and Financial Capital One of the top selling home video movies was the 1994 release of the original Lion King with tens of millions of...

Cooking Up Financial Success: The Recipe for a Secure Future By Bob Peters || March 16, 2025A memorable dinnerI had a wonderful dinner the other day.  Every dish was perfect.  The main dish was a perfect temperature and cooked just right.  The sauce was rich and...